Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV)
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Contemporary Research in Social Sciences
سال: 2019
ISSN: 2641-0249
DOI: 10.33094/26410249.2019.16.136.150